Inside FMCG: Halloween – why Aussie FMCG brands should carve their space in the million dollar market

Inside FMCG: Halloween – why Aussie FMCG brands should carve their space in the million dollar market

Originally published: Inside FMCG, 30 October 2019

Halloween is becoming an increasingly popular holiday with Australians, with consumers expected to spend an estimated $159 million on confectionery for the holiday this year, according to new data released by Mars Wrigley Australia.

Despite the long-held perception by many that Halloween is ‘too American’, Australians are beginning to put their own stamp on Halloween.

A survey of over 1000 Australian adults commissioned by Mars Wrigley Australia and conducted by Pureprofile found that the average confectionery spend among consumers is $21.89.

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