Originally published: IT Brief, 14 September 2021
What is a retail ‘store’? According to a recent survey by Shopify, many Australians still strongly associate the act of going shopping as going to a physical store.
On behalf of Shopify, Pureprofile polled 1,001 Australians to find out exactly what the shopping experience is like in 2021 and what they expect from retail brands.
The survey found that despite a boom in online shopping over the last 18 months, 77% of Australians associate shopping with physical stores. Respondents aged 55+ are more likely to think of physical stores than those aged between 18-24, suggesting that different age groups have different perceptions of what shopping is all about.
According to Shopify APAC Managing Director Shaun Broughton, Australians haven’t quite broadened their definition of what a store is.
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