Originally published: Scoop, 18 July 2022
JCDecaux New Zealand has released the results of its latest IRIS audience research, which reveals consumers are scrutinising FMCG spend as the cost of living rises and household budgets are put under pressure.
Victoria Parsons, Senior Strategy and Insights Manager JCDecaux New Zealand said: “‘Our Shopping List Status’ research found that New Zealanders are tightening the purse strings, with 91 per cent noticing household budgets being stretched and a quarter of respondents reporting that they are actively cutting back.
The research was conducted in May 2022 from 600 consumers nationwide, sourced from a nationally representative Pureprofile panel.
