Originally published: Decision Marketing, 21 October 2024
Nearly half of UK households (47%) do not expect cost of living pressures to affect their Christmas spending this year, signalling a thawing of the post-Covid economic freeze even though a third (32%) expect they will spend less, buying fewer presents and finding cheaper food alternatives.
New research conducted by global data and insights company Pureprofile reveals that Brits plan to spend an average of £362 on gifts – up 10% from last year – and £317 on festive food and drink, up nearly 60%, in part reflecting higher costs.
Now in its sixth year, Pureprofile’s 2024 Christmas Report is based on the insights of its 4,300-strong consumer panel across the UK, US, Australia, New Zealand and Singapore.
