Originally published: AdNews, 09 August 2023
Young Ham, Global Head of Innovation and Partnerships at Pureprofile
With the cost of living crisis still looming, Australian consumers are on the lookout for ways to help stretch their dollar further. According to research conducted in conjunction with Compare the Market, 61% of Australian households are only just getting by when it comes to expenses and bills.
The cost of groceries is the biggest concern for Australians, with two-thirds of those surveyed anxious about their next trip to the supermarket. This is followed by the cost of utilities and energy bills and fuel prices.
So as consumers tighten their purse strings, what do marketers need to know in this very delicate economic climate so that they can strategise accordingly?
