The importance of data ethics in market research – the philosophy of digital

Marketing mag: The importance of data ethics in market research – the philosophy of digital

Originally published: Marketing mag, 06 June 2019

Advances in technology have raised many challenging issues around privacy, ethics and human rights, says Uwana Evers. It’s up to those in the industry to ensure a solid ethical framework for technology going forward.

From self-driving cars that ‘choose’ whether to prioritise driver or pedestrian safety to algorithms that predict future criminal behaviour, there’s a current crisis in confidence around the amount of information and control being handed over to machines.

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