[location-weather id="7878"]

Marketing mag: The importance of data ethics in market research – the philosophy of digital

6 June, 2019 | 
Pureprofile 

Originally published: Marketing mag, 06 June 2019

Advances in technology have raised many challenging issues around privacy, ethics and human rights, says Uwana Evers. It’s up to those in the industry to ensure a solid ethical framework for technology going forward.
From self-driving cars that ‘choose’ whether to prioritise driver or pedestrian safety to algorithms that predict future criminal behaviour, there’s a current crisis in confidence around the amount of information and control being handed over to machines.
Read the full article >

Continue Exploring

More data, insights and media from the experts

In the news

Cracking the code of car language

Originally published: Australian Automotive Aftermarket, 07 February 2024 With the majority of Aussies admitting to knowing very little about their cars, mycar Tyre and Auto says its easy online utility, Auto-Translate,

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports