Originally published: MarketScreener, 22 November 2021
Gen X and Millennials will lead the festive spending spree as businesses prepare for their busiest weeks ahead of Christmas.
A fresh survey by global small business platform Xero reveals Australian consumers will be filling their Christmas stockings in-store this year, with more than two in three (72%) planning a festive shopping trip and one in three (34%) expecting to spend more than $500. The survey also revealed Australians to be an organized bunch, with more than half of shoppers (56%) getting their gifts sorted early, planning to do most of their shopping before December.
The survey was commissioned by Xero Australia and undertaken by Pureprofile to analyze Australiansʼ shopping plans for the Christmas season, summer and into 2022. Their sentiment towards purchasing from small businesses for their gifting needs, while travelling on holidays and throughout 2022 was also analysed. In November 2021, Pureprofile conducted an online quantitative survey, interviewing 1000 consumers. The Australian survey is nationally representative.
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