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Misconceptions hindering blood donations

20 June, 2022 | 
Pureprofile 

Originally published: 7news.com.au, 18 June 2022

Australians have little idea how many people will need blood transfusions during their lifetime and vastly overestimate donor numbers, research shows.

Fact: more than 8.3 million Australians, or one in three, will need to receive a blood donation in their lifetime.

Its concern arises from the findings of a national survey, commissioned by data and insights company Pureprofile, aimed at encouraging more people to roll up their sleeves.

The Pureprofile research also concluded nearly 69 per cent of Australians have a greater appreciation for the nation’s health system than they did pre-pandemic.

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