23 Jul Mozo: How the pandemic created four types of shopper
Originally published: Mozo, 22 July 2020
The Coronavirus pandemic is still affecting every inch of our lives. From where we go to what we read and even how we shop, so much has changed.
According to a report from Deloitte, four distinctively different types of shopper have emerged over the past few months. Aiming to understand how the pandemic has affected people financially, Deloitte’s State of the Consumer Tracker report surveys ten different countries, including Australia and is updated every few weeks.
The question is what type of shopper are you? Has the pandemic changed the way you spend money, or are you truckin’ along pretty much the same as before? Which one of these four shopper profiles fits you best?