Originally published: Mr. Web, 01 December 2021
Media and marketing agency Talent Corp has partnered with research agency Lewers and survey firm Pureprofile to launch a new survey called The Australian Talent Index, which measures the popularity of the country’s celebrities.
Nearly 2,500 participants were invited to share their opinion of more than 120 of Australia’s personalities from film and broadcasting. These participants were asked if they recognised the celebrity, how much they knew about them, and how they felt about them on a scale which included the terms ‘dislike’, ‘indifferent’, ‘like’ and ‘a favourite’. Talent Corp says the results can be used by brands and agencies to match, rank and compare talent for campaigns and ambassador roles.
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