Originally published: Mr. Web, 13 October 2021
Australia-based digital research platform Pureprofile has launched a data platform called Audience Intelligence, to give retailers and restauranteurs access to market analysis and competitor spending trends in real-time.
Pureprofile collects consumers’ profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. Its new Audience Intelligence platform uses first-party transactional data to help clients understand how they are performing compared to competitors. The platform provides insights on brand performance, demographic breakdowns of consumers, trends across time, and transactions by location.
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