Originally published: Mr Web, 28 May 2021
Consumer data company Pureprofile has expanded its media business Pure.amplify into the UK, where it will be led by Pureprofile’s current Head of Performance Marketing, Catherine Jones.
Pureprofile collects consumers’ profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. Originally launched in 2009 as Sparcmedia, the firm’s Pure.amplify business undertakes proprietary market research and customer journey mapping, to develop strategies for programmatic advertising, media buying and audience insights. Existing offices are in Sydney and Melbourne.
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