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Mumbrella: Coles’ community hour named best brand initiative by consumers during COVID-19

27 April, 2020 | 
Pureprofile 

Originally published: Mumbrella, 23 April 2020

The COVID-19 brand initiative that won the most approval from Australian consumers is Coles’ community shopping hour to help the elderly and vulnerable access groceries.

Research commissioned by DDB and performed by Pureprofile on which COVID-19 initiatives were best received by consumers found Foxtel’s offer of three months of free access to its movie channels was considered to be the least meaningful.

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