Originally published: Mumbrella, 09 June 2021
PetCulture has released its first major campaign with Omnicom’s TBWA and Eleven.
The pet online retail brand is a joint venture between Woolworths and pet insurance company PetSure, which launched in April 2021.
The campaign launches PetCulture’s brand platform, “Pets are people too”.
Research by Pureprofile for PetCulture found that 81% of Australians want more flexibility at work when it comes to pets, including sick leave, carer’s leave, and flexible working.
