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New research shows Kiwis are more optimistic than ever for the summer ahead

17 November, 2022 | 
Pureprofile 

Originally published: Scoop NZ, 14 November 2022

New research has revealed two thirds of New Zealanders and Australians are more motivated than ever to make plans to be outside this summer. While it is expected that time spent engaged in outdoor activities is higher in summer versus winter, New Zealanders venture into the outdoors for leisure for 14.5 hours per week in summer compared to just six in winter. Across the Tasman, Australians indicated time more than doubles in summer, spending upwards of 12 hours per week outdoors during the warmer months compared to just 5 per week in winter.

A nationally representative sample of 1,500 respondents in New Zealand and Australia aged 18+ provided by research panel Pureprofile.

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