News Coverage : Young Aussies happy to share data for incentives : Young Aussies happy to share data for incentives

Young Australians are happy for their personal data to be available to companies, as long as it is on their own terms and they get something out of it, new research has revealed.

Originally published:, 3April 2018

A Pureprofile survey revealed 27 per cent of Australians have considered closing their Facebook account due to the recent Cambridge Analytica scandal, while 41 per cent stated they were nervous about companies accessing their personal data.

However, 28 per cent claimed they didn’t mind their personal data being used by companies provided they had chosen to share it on their own terms. Read more >