Originally published: The Daily Telegraph, 09 July 2024
The impact of ‘mummy wine culture’ is that it encourages and normalises the use of alcohol to cope with the challenges of parenting and other stressors rather than addressing the cause of the problem.
Every time I open one of my social media apps, I’m bombarded with an array of “wind down with a wine” memes or mums exclaiming “it’s five o’clock somewhere” holding up a glass.
As a mother of two young children myself, it’s shocking to see targeted social media posts promoting ‘mummy wine time’ as a way of managing stress so prolific across the different platforms. Even parents who share posts with their friends making light-hearted jokes about using alcohol to cope with their kids are contributing to this potentially dangerous drinking culture.
The research was conducted by Pureprofile on a representative sample of 2000 Australians 18 years and older and weighted against ABS data for age, gender and location. The survey was conducted on behalf of The Banyans Healthcare in October 2023.
