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Over half of Aussie mums say wanting breakfast in bed is the biggest Mother’s Day myth, favouring a dining experience instead as Australia celebrates 100 years of Mother’s Day

9 May, 2024 | 
Pureprofile 

Originally published: Australian Associated Press, 08 May 2024

  • 51% of Aussie mums revealed they would prefer to receive an experience for Mother’s Day versus a tangible gift*
  • Of the Aussie mums preferring to dine out for Mother’s Day this year, 62% are likely to dine out for brunch or lunch*
  • With the occasion being the biggest dining day in 2023***, OpenTable has announced its diner-backed Top 50 Brunch and Lunch Restaurants in Australia for 2024, just in time for Mother’s Day**

This Mother’s Day marks the 100th anniversary since the occasion was first celebrated in Australia^. To honour the rich tradition around the date, OpenTable surveyed 1,000 Aussie mums and mother figures to understand how different generations are celebrating Mother’s Day and found 43% of Aussie mums say Mother’s Day has now become less about gift giving, and over half (51%) prefer to receive an experience for Mother’s Day over a tangible gift*.

*An online survey was conducted by Pureprofile among 1000 general Australian consumers, with qualifiers in place for generation (age) and women who were mothers. Within this sample, quotas were applied to major cities for direct comparison. The fieldwork period was conducted over 6 days (15th – 21st March).

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