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People & Culture

We’re more than just a workplace

WHO WE ARE

What makes us unique?

At Pureprofile, we have a people-first philosophy and truly believe that our positive team culture is at the very heart of our success. We encourage everyone to strive for their best, and in the process to be open, supportive and caring of others.

OUR VALUES

Culture and community is what we are built on and what makes us proud

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Discovery

We invite our people to continually ask questions and be open to new ideas. To be inquisitive and to understand that we are on a journey together, learning from one another at every step.

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Ownership

We encourage our people to take responsibility for everything they do and say, to be bold and fearless and to lead with passion. We encourage our team to challenge themselves daily.

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Trust

We foster a culture of trust at Pureprofile. We trust ourselves, colleagues and clients. We also trust the process – things don’t always go to plan but hard work and integrity always yield the best results.

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Team

We know that we are one team and appreciate how much strength there is in that. We always lead with empathy and treat others with respect and compassion. We show kindness to everyone.

Living our values
every day

In FY25, our employee engagement score reached 86% – well above the 70% benchmark for top-performing companies.

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86%

employee engagement score

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93%

of employees would recommend Pureprofile as a great place to work

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94%

feel genuinely supported to make use of flexible working arrangements

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91%

agree that outstanding contributions are recognised and acknowledged

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89%

of employees feel their manager is a great role model to them and the wider business

94%

of employees have confidence in the leaders at Pureprofile

A focus on wellbeing

We offer a range of wellbeing-focused benefits to ensure we’re attracting and retaining the best global talent, who experience a healthier balance between personal and professional life. Our Glassdoor ratings speak for themselves:

4.6/5

Rating

98%

Would recommend Pureprofile to a friend

100%

Approve of the CEO

We’re proud of our diversity

A wide range of perspectives drives better ideas, richer thinking, and stronger results.

Gender

Nationality & ethnicity

Age diversity

Executive team gender diversity

Our
achievements

From industry awards to global recognition, our achievements showcase the results we’re proud to stand behind.

Inspiring workplaces awards

The Inspiring Workplaces Awards celebrate organisations that prioritise employee experience and workplace culture. These awards recognise companies that foster positive environments, encourage innovation, and support the growth and well-being of their employees.

Research awards

We were named the Research Society’s Research Partner of the Year in 2023

Pureprofile Research partner of the year awards

Employee spotlight

Meet the people who make it happen:

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Ivan Chen

Role: Head of Sales – D&I
Year joined: 2018

What part of working at Pureprofile inspires you the most?

Where do I even begin? The snacks? The Slack reactions? The fact that half of us speak in GIFs? Jokes aside, what truly inspires me is the freedom to think differently. Whether it’s solving complex client briefs or brainstorming a pitch with the team, there’s a real sense of trust, autonomy, and shared hustle. We’re a tight-knit crew of curious minds who care about doing great work.

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Asif Idrisi

Role: Assistant Manager – Survey Programming
Year joined: 2016

What part of working at Pureprofile inspires you the most?

This Steve Jobs quote truly reflects my experience here: “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” For me, it’s not just about getting things done efficiently; it’s about knowing the work we do helps create better outcomes for both businesses and people, and that’s something I feel proud to be part of.
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Mo Li

Role: Financial Controller
Year Joined: 2014

What part of working at Pureprofile inspires you the most?

At Pureprofile, I’m inspired by how we’re always encouraged to think beyond the status quo – to look for smarter, more efficient ways of doing things, try new technologies, and challenge ourselves to improve. What really stands out is that those efforts don’t go unnoticed — wins, big or small, are genuinely recognised and appreciated. It’s a great culture for growth.
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Tanja de Vries Robles

Role: Senior Client Development Director
Year joined: 2017

What part of working at Pureprofile inspires you the most?

The strong sense of family and support that runs throughout the business – not just locally, but across all our offices. I’ve never experienced the kind of culture Pureprofile has created. When challenges arise, the support is immediate and real. It’s a place where people are valued, ideas are shared, and expertise flows freely between teams and countries.

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Helping each other to climb up

Our people: Meet the team

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Interested in joining Pureprofile? Check out our career opportunities

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Want to join our team? Visit our Career Centre now.

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