Originally published: PR Daily, 7 May 2020
MEASURED THOUGHTS
Pureprofile recently shared the results of a survey that asked what people want from brands as the crisis continues, revealing that one-quarter of consumers think there are too many advertisements that include COVID-19 messaging, and only 12% pay attention to the types of ads.
Though half of the survey respondents said COVID-19 marketing messages are OK, provided it’s not insensitive, 48% said brand managers should offer discounts to customers instead, and 43% said organizations should donate to vulnerable members of their communities. Other top priorities include increased capacity in customer service call centers (40%), donations for essential workers (32%), and sharing tips on how to save during the crisis (31%).
Read the full article >
