SYDNEY, 26 August 2025: Global data and insights company Pureprofile Limited (ASX: PPL) has today introduced flexible AI Coding powered by inca, a new way to edit, refine and scale insights from open-ended responses without time-consuming manual coding.
Open-ended questions offer some of the most valuable insights in research, but extracting and interpreting that data has traditionally been time-consuming and resource-intensive. Pureprofile’s new AI Coding solution eliminates these delays, providing a faster, more flexible way to analyse open-ended responses with greater consistency and scale.
Using advanced natural language processing (NLP), the solution uncovers key themes and sorts responses into clear, actionable categories. Users can apply their own codeframe or have the system generate one, with the ability to review and refine results in real time. With multilingual support, AI Coding is suited to large-scale, global research programs that require cultural nuance and consistency across geographies.
The solution is designed to support a wide range of use cases, from brand health tracking and NPS programs to campaign evaluation and public sentiment analysis. Its continuous learning capability, powered by inca, ensures the system evolves with the way real people speak, think and engage, delivering more accurate and contextually relevant insights over time.
Lorraine Yeung, Head of Global Operations, Pureprofile said: “Open-ended responses are highly valuable in research, but they’ve historically been the hardest to work with. With AI Coding powered by inca, we’re giving researchers a smarter, faster and more flexible way to unlock the value in qualitative data at scale. It’s about replacing bottlenecks with breakthroughs and helping teams move from raw verbatims to real insight without losing control or clarity along the way.”
AI Coding, powered by inca, complements Pureprofile’s proprietary AI coding solution. While both are delivered as managed services, the inca-powered platform is ideal for clients who want greater flexibility enabling them to review, refine and adjust their codeframes and results in real time. Pureprofile’s existing solution best suits clients with predefined codeframes seeking fast, consistent outputs guided by Pureprofile’s in-house expertise.
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
Media contact:
Beroze Dubash for Pureprofile
[email protected]
+61 403 402 228
