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Pureprofile continues rapid growth

13 November, 2023 | 

Originally published: MR Web, 10 November 2023

Australia-based data and insights company Pureprofile has announced strong results for the third quarter of 2023, with revenue up 16% to $AUD 12.3m and continuing adjusted EBITDA of $AUD 1.5m, up 36%.

Pureprofile delivers online research solutions to agencies and brands, and operates the Audience Builder platform which hosts panels for a number of global partners and completed more than two million surveys in the twelve months to June ’23.

Latest quarterly revenue in the group’s home ANZ region was up 6% to $7.1m, while the rest of the world drove growth with a 34% rise to $5.2m – including ‘strong growth’ in Singapore, India and Europe. The data and insights business has seen a particular boom in projects for media agencies – revenue growth for this segment was 143%, driven by an increase in ad effectiveness projects; and a rise in the number of projects commissioned, driven by increased collaboration with new research agencies, consultancies and end brands.

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