SYDNEY, 27 May 2025: Global data and insights company Pureprofile Limited (ASX: PPL) today announced the launch of Datarubico, a new self-serve data and insights offering. Representing a major strategic milestone for the company, Datarubico extends Pureprofile’s capabilities by offering brands and researchers a scalable, cost-effective solution to conduct high-quality research independently. It also reinforces Pureprofile’s ongoing commitment to innovation for both its clients and the market research sector.
Making informed decisions is increasingly critical for success. However, with tightening budgets, time and cost are also critical considerations and often a barrier for organisations to achieve actionable, reliable insights.
Datarubico delivers two new solutions designed to put research teams firmly in control without compromising on quality or speed to insights. The unique, flexible bidding tool across both solutions enables brands and researchers to manage their spend and achieve greater efficiency.
Datarubico Insights Creator is an all-in-one AI-enabled self-service insights platform that puts teams in the driver’s seat for survey creation, fieldwork and analysis. The tool is powered by SightX technology, with AI guidance, pre-built templates, automated analytics, executive-ready summaries and flexible sample bidding.
These advanced capabilities give teams real-time control over respondent costs and fieldwork budgets, allowing them to fine-tune spend while maintaining quality. By bringing this level of flexibility and cost management into an intuitive, self-directed environment, Datarubico sets a new benchmark for in-house research efficiency and performance.
Datarubico Sample Only is an always-on, self-serve solution that gives research teams complete control over how they manage and purchase samples. Users can access verified, high-quality sample sources anytime, set their spend with flexible bidding, and streamline fieldwork on their own terms. The platform empowers teams to deliver quality data faster and more efficiently.
Martin Filz, CEO, Pureprofile said: “The launch of our new self-serve offering marks a major milestone for Pureprofile and represents the next chapter in our evolution. We listened closely to our clients, who told us they needed more control, flexibility and cost-efficiency when running research, especially in today’s economic climate. Datarubico’s solutions empower organisations to gather insights faster, manage costs more effectively, and make smarter decisions with confidence.
“It’s a significant innovation that reflects our commitment to evolving with our clients and staying ahead of what the market demands. We’re proud to be leading the way in making research smarter, faster, and more accessible.”
Databurico’s Insights Creator and Sample Only solutions will be available globally.
Niamh Fitzpatrick, Chief Product Officer, Pureprofile, said: “Teams often need to navigate multiple disconnected tools, which leads to inefficiencies, data silos, and increased risk of missing key insights when they matter most.
“Datarubico eliminates these barriers by bringing the entire workflow into one intuitive environment. With Insights Creator, teams can tap into fresh consumer-sourced data to make faster, better-informed decisions, while Sample Only gives researchers direct access to high-quality global samples. It’s about giving organisations the autonomy, speed and control they need to move confidently in a more demanding market.”
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
Media contact:
Beroze Dubash for Pureprofile
beroze@kickercomms.com
+61 403 402 228
