Originally published: B&T, 27 May 2025
Global data and insights company Pureprofile has revealed the launch of Datarubico, a new self-serve data and insights offering.
Datarubico extends Pureprofile’s capabilities by offering brands and researchers a scalable, cost-effective solution to conduct high-quality research independently.
Making informed decisions is increasingly critical for success. However, with tightening budgets, time and cost are also critical considerations and often a barrier for organisations to achieve actionable, reliable insights.
Datarubico delivers two new solutions designed to put research teams firmly in control without compromising on quality or speed to insights. The unique, flexible bidding tool across both solutions enables brands and researchers to manage their spend and achieve greater efficiency.
Datarubico Insights Creator is an all-in-one AI-enabled self-service insights platform that puts teams in the driver’s seat for survey creation, fieldwork and analysis. The tool is powered by SightX technology, with AI guidance, pre-built templates, automated analytics, executive-ready summaries and flexible sample bidding.
