SYDNEY, 31 March 2026: Global data and insights company, Pureprofile Limited (ASX: PPL) has promoted Niamh Fitzpatrick to the newly created role of Chief Product & Technology Officer (CPTO).
Fitzpatrick, who has served as Chief Product Officer since 2024, will be responsible for driving Pureprofile’s product innovation and technology strategy, ensuring the delivery of secure, scalable solutions that meet evolving client needs.
The appointment follows Pureprofile’s latest acquisition of Australian qualitative research specialist CRNRSTONE Research from Bastion Group and its launch of multiple new AI tools and data technology solutions last year. It highlights the company’s strengthened focus on enhancing data-driven decision-making for clients and commitment to a technology-led future.
Martin Filz, CEO Pureprofile, said: “The new CPTO role plays a critical part in accelerating growth, enhancing user experience and strengthening Pureprofile’s global competitive position. Niamh has been with us since 2020 and we’re delighted to have someone of her calibre and experience leading our next era in data and insights innovation. We’re excited to see Pureprofile unlock new milestones and advance the wider market research industry under her leadership.”
Niamh Fitzpatrick, CPTO Pureprofile, said she’s excited to be part of a team focused on innovation, especially using AI to build groundbreaking solutions that solve real client problems and enhance client outcomes.
“My vision is to continue supporting Pureprofile’s global growth by delivering innovative solutions that address client needs, while maintaining the highest standards of data quality and insights to help clients make better, faster decisions,” Fitzpatrick says.
“What’s clear across the industry is the growing importance of combining innovation with quality, such as using AI to deliver solutions more efficiently while still ensuring data integrity and meaningful insights. That’s an area where Pureprofile can make a strong contribution, backed by a very talented product and engineering team.”
Fitzpatrick has a wealth of international industry experience, having previously held leadership positions at Facebook, Fairfax Digital, and Rabobank. At Facebook, she served as Head of Asia Pacific Partner Management, where she led technology and creative partnerships, crafted strategic initiatives and drove new business growth across the region.
At Fairfax Digital, Fitzpatrick was responsible for product strategy and delivery for The Stayz Group, rentahome.com.au and takeabreak.com.au. During her eight years there she also served as Technology Director and Development Manager for the media division.
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
Media contact:
Agnes Wan for Pureprofile
[email protected]
+61 432 620 256
