LONDON, 26 November 2025: Global data and insights company Pureprofile is continuing its European growth trajectory with the appointment of Tom de Vogel as Business Development Manager for mainland Europe. The expansion of the team reflects Pureprofile’s focus on solidifying its presence across the Benelux region and driving its broader strategy of expanding its reach in key European markets.
Tom has 20 years of experience in the research industry, spanning both agency and client-side roles. His background includes senior positions at CYS Group, Dynata and Profiles by Kantar, building a strong track record in account leadership, commercial development and client partnership management.
Before joining Pureprofile, Tom worked at CYS Group as Senior Customer Success Manager, responsible for the full customer journey within a SaaS environment, from onboarding and product adoption to retention and loyalty. Prior to this, he held senior roles at Dynata and Profiles by Kantar, leading key accounts, shaping insight-driven strategies, and guiding cross-functional teams to deliver high-value research solutions.
Managing Director for the UK/EU & US business, Tim Potter said: “Tom’s addition to the team marks another step forward in our European expansion. His commercial experience and strong understanding of the research landscape will help us build deeper relationships across the region. As demand for high-quality data and technology-driven insight continues to rise, his expertise will strengthen our ability to deliver the solutions our clients rely on.”
Business Development Manager for mainland Europe, Tom de Vogel said: “I’m really excited to join Pureprofile and to start contributing to the work the team is doing across Europe. The company’s mix of high-quality sampling, strong data capabilities and innovative technology, especially its AI-driven tools, creates real opportunities for clients who need fast, reliable insights. It’s great to be part of a business that’s so focused on helping organisations turn data into meaningful action.”
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
Media contact:
Tim Potter
[email protected]
+44 (0)7833 702 450
