LONDON, 9 February 2026: Global data and insights company Pureprofile announces the appointment of James Ward to its UK team as Client Development Director. As part of its ongoing focus on long-term client partnerships in the UK, Pureprofile continues to invest in its expertise to support clients with trusted data and insights.
James brings extensive experience from across the research and insights sector. He joins Pureprofile from Norstat, where he held the role of Client Account Director, working closely with clients to support informed decision-making through high-quality online data and a pragmatic, consultative approach to service delivery. Prior to this, James was responsible for driving new business at Panelbase, before the company became part of Norstat. Earlier in his career, he served as Business Development Director at Veredus, leading new business initiatives and building strong client relationships within the research industry.
Managing Director for the UK/EU & US business, Tim Potter said: “Our UK business continues to perform strongly, and bringing in experienced commercial expertise is an important part of sustaining that success. James’ deep understanding of client needs and his ability to build trusted relationships will further support our focus on strengthening our position in the UK market.”
Client Development Director, James Ward said: “I am delighted to be joining the Pureprofile team, bringing together real data insights and smart technology to deliver best-in-class, global client-centric research solutions. Pureprofile places a strong emphasis on quality and collaboration, which aligns with my approach to client partnerships.”
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
Media contact:
Tim Potter
[email protected]
+44 (0)7833 702 450
