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Pureprofile study indicates bright future for African entrepreneurs

17 June, 2022 | 
Pureprofile 

Originally published: African Review, 31 May 2022

According to research conducted by independent research company Pureprofile, African business leaders are expecting the entrepreneurial spirit to take off across the continent over the next three years.

Pureprofile produced the study, which was conducted for blockchain-based mobile network operator, World Mobile, after interviewing 100 senior executives at companies based in Angola, Botswana, Cameroon, Ethiopia, Ghana, Nigeria, South Africa, and Tanzania. The average revenue of businesses surveyed was US$70mn.

The study found 70% expect improvements in the entrepreneurial spirit with 15% predicting a dramatic improvement, largely down to the improved environment for business and greater political stability.

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