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Pureprofile taps into Australian spending patterns on new data platform

14 March, 2023 | 
Pureprofile 

Originally published: Retail Biz, 10 March 2023

Global data and insights company, Pureprofile has introduced the latest iteration of its unique SaaS solution. Audience Intelligence: Top 1,000 brands is a data platform that showcases verified, transactional data of Australia’s top 1,000 consumer brands.

The platform is a powerful tool for businesses looking to gain insight into industry market share, understand how they compare to the competition and track consumer spending trends from anonymised raw data. It consists of more than 30 categories including various retail sectors such as books, apparel, gaming, sporting and furniture.

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