Originally published: Research Live, 10 March 2022
Global data and insights company Pureprofile has partnered with TheAsianparent, Southeast Asia’s largest content and community platform for parents.
Operating via a dedicated platform that reaches over 35 million active monthly users, and utilising Pureprofile’s Audience Builder software-as-a-service (SaaS) solution, the partnership allows TheAsianparent members to earn rewards such as e-gift cards. These are provided in exchange for participation in surveys that capture the beliefs, sentiments and everyday decisions of parents.
