New solution blends panel and behavioural data with synthetic scale to fast-track smarter creative and strategic decisions
SYDNEY, 31 July 2025: Global data and insights company Pureprofile Limited (ASX: PPL) today launched Message Testing, a next-generation solution that enables marketers and researchers to test and refine messaging rapidly using synthetic respondents built from real human data.
In a fast-paced market where timing is critical, Message Testing provides a fast, secure, and scalable alternative to traditional research methods. It empowers product teams, marketers and researchers to identify top-performing messaging, uncover what motivates different audience segments, and validate market fit in real time.
At the core of the solution are Synthetic Respondents; AI profiles generated from Pureprofile’s high-quality panel data and powered by PersonaPanels’ synthetic data engine. These AI profiles mimic real audience behaviours, preferences and interests through continuous exposure to relevant digital content. This results in more accurate, unbiased, and representative insights than traditional small-sample testing, where results remain static.
Built with both speed and precision in mind, Message Testing delivers instant feedback through interest scores and text-based experiments. It allows for targeted testing across generational cohorts, including Gen Z, Millennials and Boomers, and uses importance testing to isolate the elements of a message that matter most.
The platform is also designed with high standards of data privacy and security and, because it avoids reliance on LLMs and individual respondent variability, it reduces bias while maintaining the nuance of real audience segments.
Young Ham, Global Head of Innovation & Partnerships at Pureprofile said: “Message Testing is a breakthrough for brands operating in a world where speed, precision and impact are everything. By removing the traditional bottlenecks of research, we’re giving marketers the power to test, learn and adapt in real-time, without compromising on rigour. It’s more than just a faster way to gather insights; it’s a fundamentally new way of making creative and strategic decisions.”
Message Testing is suited to a wide range of applications, from evaluating messaging ahead of product launches and brand repositioning efforts to informing public awareness campaigns, policy communication, and B2B marketing strategies.
Message Testing is the latest addition to Pureprofile’s growing suite of AI-powered tools designed to help brands unlock faster, smarter insights. Recent launches include Conversational AI, which enhances survey engagement through a dynamic chatbot interface, and three powerful social insights sentiment and topic analysis tools (Social Meaning, Emerging Consumer Trends and Beauty Trends) that help brands decode online discourse and unlock deeper consumer insights and understanding. Pureprofile also unveiled Datarubico, a self-serve data and insights platform that gives brands and researchers full control to independently create surveys, manage samples and analyse results in real time to deliver faster, more cost-efficient insights.
– ENDS –
About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
Media contact:
Beroze Dubash for Pureprofile
[email protected]
+61 403 402 228
