Originally published: Research News Live, 09 December 2020
Pureprofile Limited (ASX: PPL) today announced a major recapitalisation which resets the companies debt position and provides additional capital to fuel future growth.
Under the $18.8 million recapitalisation, in addition to reducing debt, Pureprofile has raised $3.5 mil for future growth and investment. The funds will allow Pureprofile to deliver on its growth strategy by growing its data sources, expanding its Software-as-a-Service offering, and delivering more targeted media campaigns for clients, through the use of first-party data.