[location-weather id="7878"]

Pureprofile launches Audience Intelligence platform

13 October, 2021 | 

Originally published: Research News Live, 12 October 2021

Pureprofile Limited (ASX: PPL) has today announced the rollout of its Audience Intelligence product to the retail and fast food industries. Harnessing the power of research technology to provide rapid insights on consumer behaviour, Audience Intelligence gives retailers and restaurateurs unrivalled access to market analysis and competitor spending trends in real-time.

Based on first-party transactional data not available anywhere else in the market, Audience Intelligence will empower users to examine demographic and geographical data faster than ever before. The technology has already made waves in Australia’s food delivery industry.

In a highly competitive and changeable market, it is crucial for marketers to continuously locate and understand the spending trends of consumer groups across multiple product categories. Marketers who leverage the power of consumer trend data instantly have a competitive advantage in reaching their audience and expanding market share.

Continue Exploring

More data, insights and media from the experts

Women smiling while using tablet
In the news

Three in five Australians use their tablets daily

Originally published: Appliance Retailer, 16 May 2024 Australians are using their tablets more than ever, with 40% suggesting that tablets have the potential to replace laptops, according to new research conducted


Stay up to date with our latest news, insights and trends reports


Stay up to date with our latest news, insights and trends reports