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Research reveals New Zealanders’ views on ‘what it means to be Kiwi’

31 May, 2022 | 
Pureprofile 

Originally published: Voxy, 18 May 2022

New research released today from Kiwibank reveals New Zealanders’ views on what it means to be a modern Kiwi, with findings showing the majority believe Aotearoa is a progressive and innovative country.

The survey reveals that two-thirds of Kiwi agree that New Zealand is an innovative country with just nine percent disagreeing. What’s more, 63 percent say it is progressive (only 13 percent disagree), highlighting that the majority of Kiwi believe New Zealand is modern and forward-thinking.

A sample of 1,000 New Zealanders were surveyed by research agency Pureprofile in May 2022. Respondents who did not have a strong opinion could select ‘neither agree nor disagree’.

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