Originally published: Retail Biz, 29 October 2021
Pureprofile has introduced its Audience Intelligence product to the retail and fast food industries, providing insights on customer behaviour to give retailers and restaurants access to market analysis and competitor spending trends in real-time.
Based on first-party transactional data not available anywhere else in the market, Audience Intelligence enables users to examine demographic and geographical data faster than ever before.
Audience Intelligence enables businesses to have a greater understanding of how they are performing compared to competitors by providing insights on brand performance, demographic breakdowns of consumers, trends across time, and transactions by location.
Read the full article >
