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How research technology is shaping the future of retail

3 February, 2022 | 
Pureprofile 

Originally published: Retail World, 04 February 2022

Online shopping has surged since the Covid pandemic first hit Australian shores in 2020. When Pureprofile and IAB carried out a national survey of online shopping behaviour in the past 12 months, the report found that most shoppers weren’t new to purchasing goods online, but their usage of it had significantly increased.

By Pureprofile CEO Martin Filz.

Many of the consumer shifts seen during the pandemic are here to stay, even as we emerge from lockdowns. 84% of those who increased online shopping due to Covid in 2020 have either purchased online at the same levels or more often in 2021. Only 36% of those surveyed plan to return to physical shopping. Even consumers who enjoy the in-person experience are likely to remain online shoppers for some categories.

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