Originally published: RetailBiz, 12 November 2021
Australians are putting gift cards, technology and home-based hobby equipment at the top of their Christmas wish lists this year, according to new research from global data and insights company, Pureprofile.
With digital connectedness becoming more important, technology was the only gift category to exceed pre-pandemic levels, with 23% looking forward to a tech-based present this year (up from 19% in 2020).
Most Australians also want a degree of choice when it comes to their Christmas presents, with two out of five hoping to receive a gift card this year. This marks a return to pre-pandemic levels of demand for gift cards (44% in 2019).
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