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Rexona partners with Black Ferns to inspire Kiwis to move more

21 September, 2022 | 
Pureprofile 

Originally published: Scoop Culture, 15 September 2022

  • Study reveals 58% of Kiwis are not meeting Ministry of Health movement recommendation (2.5hours each week)
  • 60% of New Zealanders state that mental or physical barriers impacted their ability to move
  • Feeling self-conscious, not having someone to exercise with, and motivation – as well as lack of time – were cited as key barriers to movement

Rexona has today launched its ‘Not Done Yet’ movement, teaming up with the Black Ferns to inspire Kiwis to break through both mental and physical barriers, and to find the confidence to move more – whoever you are, however you move.

A nationally representative Pureprofile survey was conducted with 1,000 New Zealanders aged 18+ during 4-8 August, 2022. The sample was representative of the NZ population aged 18+ by age, gender and region.

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