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Levi’s taps three Depop creatives for a unique denim partnership

11 November, 2021 | 
Pureprofile 

Originally published: RUSSH, 10 November 2021

Levi’s is just like us, everybody. It too has been sucked down into a Depop rabbit hole. Although, unlike us, for Levi’s efforts it has returned with a sparkling new collaboration between three of our favourite Australian Gen Z creators.
Launching into the world today, the new denim drop comes via Depop stores Premium Zoo, furrylittlepeach and EXXY. Each creator has taken to pairs of upcycled 501’s and truckers jackets with the zeal of a three-year-old handed paper and a pack of crayons. From Western Australian creator, Premium Zoo, expect chaotic hand-dyed patterns, patchwork and lots of colour – not too dissimilar to Collina Strada’s eye catching pants.
The team-up between Levi’s and Depop was spurred on by a desire to push for a circular economy. Earlier this year, Levi’s premiered its Buy Better, Wear Longer global initiative alongside its latest research into apparel consumption in Australia with the help of Pureprofile.
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