Originally published: Samsung Newsroom, 11 June 2025
From getting rained on to ruining outfits, Australians will do a lot just to get the perfect shot
Samsung Electronics Australia has today announced it is shining a light on plight of the often-overlooked heroes of social media – the Unsung Snappers. These are the dedicated people spotted often in the wild behind a phone camera, doing their best to get the perfect shot [1] for someone else. Almost half of Australians make up this group, with 45% of those surveyed admitting to taking photos for a partner, friend or family member’s social media at least once a week.
While many Aussies will go to great lengths to get help out a mate, new research [2] has found that the majority of Australians (70%) say that taking photos for social media can impact their ability to simply enjoy the moment. 57% say their biggest frustration is when it takes too long to get the ‘perfect’ photo in public and almost half of Gen Z (50%) and millennials (46%) have said they’ve felt embarrassed taking photos of others.
With the recent launch of the super slim Galaxy S25 Edge, Samsung is empowering the Unsung Snappers of Australia with the tools they need to capture the perfect shot almost every time. Weighing only 163g and 5.8mm thick, the Galaxy S25 Edge houses a stunning 200MP wide lens camera and next-generation Nightography to help capture every detail day or night – ideal for sunny holiday snaps and low-light evening events.
As posting on social media becomes the norm, Australians can feel the pressure of capturing that perfect photo – even when it’s not their own.
(Research conducted in May 2025 by Pureprofile on behalf of Samsung Electronics Australia on a sample of 1006 Australians).
