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New Zealand business leaders say sustainability trumps profit in ground-breaking leadership report

22 April, 2021 | 
Pureprofile 

Originally published: Scoop Business, 21 April 2021

Auckland, New Zealand: BMW New Zealand has just published its Next Generation Leadership report, a research study that documents five crucial components New Zealand business leaders must embrace today, so that they succeed in the future.

The most ground-breaking takeaway from the report is a mindset shift from New Zealand’s top business leaders, with more than fifty-one percent of those surveyed now agreeing that sustainability has become more important than profit.

The research was conducted by Pureprofile in February 2021 with a cross-industry sample of 500 business leaders.

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