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Scoop: Technology uptake critical to NZ small business resilience and long term success

9 July, 2020 | 
Pureprofile 

Originally published: Scoop, 8 July 2020

65% of Kiwi SMEs have increased productivity after implementing cloud-based tools
 Xero, the global small business platform, has found the majority[1] of small businesses in New Zealand want to increase productivity in a post-COVID world but feel that the cost of technology, the time it takes to implement and a lack of information about what to do is preventing them.
Craig Hudson, Managing Director of New Zealand and the Pacific Islands at Xero, says before the pandemic, Xero worked with the New Zealand Institute of Economic Research to develop economic modelling which explored how leveraging technology could help to grow New Zealand’s productivity.
The new research was conducted with n=505 business owners and key decision makers across New Zealand from the Pureprofile panel which concluded at the beginning of June 2020.
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