Originally published: Scoop, 13 August 2020
38% of SME owners and decision makers intend to vote for Labour this election
National Party identified as having strongest understanding of SME business needs
45% of SMEs believe that the current government deserves to be re-elected
In a major turnaround following nearly a decade of MYOB election polls, Labour is currently the preferred political party of New Zealand’s SMEs, with 38% of SME owners and decision makers intending to vote red in the upcoming General Election, while 35% will vote for National.
The MYOB General Election Survey was conducted using Pureprofile’s business panel. In total, 401 SME decision makers were surveyed from employing businesses in New Zealand. The June survey was conducted online from July 20th – 24th 2020.
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