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Stanley St: COVID-19: What should brands be doing once the lockdown lifts?

21 April, 2020 | 
Pureprofile 

Originally published: Stanley St, 17 April 2020

On Thursday Jacinda Ardern explained what alert level three means for the New Zealand public and business. Whilst there have been countless blogs and posts about how to communicate during the lockdown, Stanley St and PureProfile have looked into preparing us for how we should be communicating after we move out of level 4. As businesses start moving back to some semblance of normality, as a nation we need to understand the ‘new’ normal that we will be moving into. Though reported behaviour and actual behaviour can have their discrepancies, the survey coupled with historic data starts to paint a picture of what is in store for brands post lockdown.

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