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State of Loyalty in Australasian Retail Whitepaper 2025

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How are consumers redefining loyalty in today’s retail landscape? Amidst economic pressures and rising expectations, shoppers now demand more value, personalisation, and seamless experiences.

For the second year running, Pureprofile has partnered with Retail Doctor Group to examine how loyalty is shifting – and what it means for retailers. Based on survey responses from over 1,000 Australian consumers and insights from Pureprofile’s social insights tool, powered by Quilt.AI, this whitepaper offers a data-rich view of loyalty trends, behaviours, and emotional drivers.

Inside the report you'll discover

  • How loyalty programs are influencing consumer behaviour across retail sectors
  • The growing role of AI and personalisation in building deeper connections
  • Social listening insights on what Australians value in loyalty programs
  • Practical strategies to strengthen brand loyalty and reduce churn

Backed by cutting-edge data and behavioural insights, this report shows how loyalty is evolving across generations and industries – and how your brand can adapt to stay ahead.

Download your copy today to unlock actionable insights and future-proof your loyalty strategy.

For press enquiries, please contact: [email protected]

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