[location-weather id="7878"]

StopPress: Kiwis make big plans to explore local destinations this summer

27 November, 2020 | 
Pureprofile 

Originally published: StopPress, 25 November 2020

Warmer weather and longer days see a sense of optimism in the air.

After a challenging 2020 there is a strong feeling of hope and anticipation for a better 2021. Following months of extraordinary change, including unprecedented restrictions on movement, New Zealanders are looking forward to traditional, albeit adapted, summer experiences – it’s now time to unplug and embrace the great outdoors.

To gain a greater understanding of Kiwis’ attitudes and anticipated behaviour over summer 2020/21, we partnered with research agency Pureprofile to conduct a bespoke survey. To ensure a robust and credible output, a nationally representative sample of 500 New Zealanders participated in the survey. The survey was completed in September, after the second Auckland lockdown.

Read the full article >

Continue Exploring

More data, insights and media from the experts

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports