[location-weather id="7878"]

STOPPRESS: Pureprofile and AA Smartfuel partner up

30 June, 2017 | 
Pureprofile 

Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme.

Originally published: StopPress, 30 June 2017

The loyalty fuel reward programme’s cardholder base of 2.3 million New Zealanders will accelerate Pureprofile’s insight, media and customer acquisition in New Zealand, allowing the company to reach the majority of New Zealand consumers aged over 16 years. 
The partnership follows the strategic alliance agreement in May last year, which enabled Pureprofile and AA Smartfuel to quickly launch and scale a large, nationally-representative consumer research panel that delivers quality data.
Now, by combining Pureprofile’s panel and consumer profiling technology with AA Smartfuel’s engagement with New Zealanders, the partnership will see Pureprofile rapidly scale its local programmatic media presence.
 
Continue Exploring

More data, insights and media from the experts

New study highlights that UK Farmers want to establish more sustainable practices.
In the news

Around half of farmers want to adopt regenerative practices

Originally published: Farmers Guardian, 15 March 2023 New study highlights that UK Farmers want to establish more sustainable practices. The study, conduced in February 2023, was commissioned by independent research company

Project to explore impact of COVID vaccine mandates
In the news

Project to explore impact of COVID vaccine mandates

Originally published: The University of Western Australia, 14 March 2023 A large-scale, interdisciplinary research program led by The University of Western Australia will explore the impact of government COVID-19 vaccine

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports