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STOPPRESS: Pureprofile and AA Smartfuel partner up

STOPPRESS: Pureprofile and AA Smartfuel partner up

Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme.

Originally published: StopPress, 30 June 2017

The loyalty fuel reward programme’s cardholder base of 2.3 million New Zealanders will accelerate Pureprofile’s insight, media and customer acquisition in New Zealand, allowing the company to reach the majority of New Zealand consumers aged over 16 years. 

The partnership follows the strategic alliance agreement in May last year, which enabled Pureprofile and AA Smartfuel to quickly launch and scale a large, nationally-representative consumer research panel that delivers quality data.

Now, by combining Pureprofile’s panel and consumer profiling technology with AA Smartfuel’s engagement with New Zealanders, the partnership will see Pureprofile rapidly scale its local programmatic media presence.