23 May STOPPRESS: Pureprofile on mapping the ever-changing consumer
With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.
Originally published: StopPress, 22 May 2017
In a crowded market of competing businesses with new competitors emerging daily, having an accurate profile of one’s customer is often what gives businesses the edge. But with consumer habits constantly shifting over time, gauging people’s preferences in an insightful way can be deceptively difficult.
“It’s so important for marketers and advertisers to understand who their customers are and what drives them if they want to get ahead, especially in a really saturated market,” says Emily Bing, account director of consumer data and insights company, Pureprofile.
“They need to understand which brands customers choose to engage with and why when they have such a range of choices. It’s important to find out as much as possible about the customer: what they value, what they do, what they buy, how they think, how they behave, and how that changes over time.” Read more >