[location-weather id="7878"]

Study says Aussies no longer relate to “Aussie Family” ad stereotypes, as cost of living bites

11 May, 2022 | 
Pureprofile 

Originally published: B&T, 11 May 2022

Major shifts to family structures and the housing affordability crisis are among the key trends shaping the world post-COVID, according to a new report from Pureprofile and Insights Exchange.

In the next five to 10 years, the traditional household structure is going to be surpassed by more fluid definitions of family, due to couples having children at a later age and Millennials being unable to afford to buy property. The report, based on a representative sample of over 1,600 Australians, found that one-third of Australians do not relate to the portrayal of family/households by advertisers and media.

Read the full article >

Continue Exploring

More data, insights and media from the experts

Call for more Australian Government cybersecurity funding
In the news

Call for more Australian Government cybersecurity funding

Originally published: Australian Cybersecurity Magazine, 11 June 2024 A recent poll conducted by exposure management business Tenable shows that 79% of Australian IT and cybersecurity professionals think the Australian government could

Crowds cheering in a football stadium
Infographic

Kicking off Euro 2024

As the Euro 2024 tournament approaches, football fever is sweeping across Europe! Passionate football fans are gearing up for the exhilarating highs and heartbreaking lows that come with each match. 

Infographic

2024 Paris Olympics: 50 days to go

Which sport wins GOLD as the favourite Olympic event to watch across the globe? As the world eagerly anticipates the Paris 2024 Olympics, our latest research delves into the sports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports