Sydney, 30 July 2024 – Global data and insights company Pureprofile Limited (ASX: PPL) has today announced a new partnership with UK-based mortgage assistance app, Sprive. The partnership offers mortgage holders the opportunity to earn additional cashback towards their mortgage by completing surveys, ultimately helping them pay off their mortgages faster and save money on interest.
Sprive currently boasts 80k+ app downloads across the UK. By integrating Pureprofile’s Audience Builder solution into the Sprive app, users can earn cash rewards in exchange for participation in surveys that capture the behaviours, sentiments and decisions of mortgage holders.
Launching in beta mode in April 2024, Sprive users have now completed thousands of surveys and have earned cashback which they can pay towards their mortgage with one tap.
Sprive says the partnership comes at exactly the right time for Britons, with the Bank of England expected to hold the 5.25% interest rate for some time.
Sprive CEO, Jinesh Vohra said, “While it’s a challenging time for the general population, mortgage holders in particular are feeling the pinch of cost of living and high interest rates. We’re always looking to find different ways to help people pay off their mortgages faster and the Sprive Survey feature powered by Pureprofile is helping homeowners do just that. This collaboration not only provides a practical form of immediate financial relief but also empowers individuals to take control of their financial future in a time of economic uncertainty.”
Tim Potter, Pureprofile’s Managing Director UK/EU & US, said, “Our partnership with Sprive represents a significant step forward in understanding and responding to the evolving financial behaviours and priorities of British consumers. By leveraging Sprive’s expansive database and Pureprofile’s Audience Builder platform, brands can gain invaluable insights into these trends which they can use to more effectively speak to their target markets. We are excited to work with Sprive to help users earn cashback and achieve greater financial stability.”
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
About Sprive
We believe that living debt free should be achievable for all.
We’re on a mission to help people live with less debt. Debt can have a significant impact on people’s lives and unfortunately the amount of personal debt in the UK continues to rise, with over £1.6 trillion being owed. We’re passionate about building technology that helps people achieve their goals.
Welcome to a world of better money management. Welcome to Sprive.
Media contact:
Beroze Dubash for Pureprofile
beroze@kickercomms.com
+61 403 402 228
